About Us

Our Mission

We exist to eliminate revenue loss at checkout for Indian e-commerce brands. Every rupee left on the table at payment is a failure of design, engineering, or strategy — and we fix all three.

Our Team

Rohan Verma

Founder & CEO

Ex-Razorpay®, 10+ years in payments. Built checkout systems processing ₹500Cr+ annually.

Ananya Sharma

Head of Optimisation

Former Flipkart Growth Engineer. Specialist in conversion rate optimisation and A/B testing.

Karthik Nair

Lead Engineer

Full-stack engineer with deep Razorpay® SDK expertise. Ships production code daily.

Our Journey

2020

Founded with a mission to fix checkout UX in India

2021

First 10 clients, ₹50Cr GMV influenced

2022

Razorpay® Authorised Partner status achieved

2023

50+ brands, ₹150Cr+ GMV influenced

2024

Launched Enterprise tier, ₹240Cr+ GMV influenced

Our Values

Data-Driven

Every recommendation backed by data, not opinions.

Transparent

Full visibility into what we do and why.

Outcome-Focused

We measure success by revenue impact, not deliverables.

Technical Excellence

Production-grade code, not hacks or workarounds.

We're Hiring

Join us in building the future of e-commerce checkout optimisation in India.