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FMCG
10 weeks engagement
FreshCart
3x GMV Growth
End-to-end checkout optimisation for a grocery DTC brand, enabling them to scale from ₹40L to ₹1.2Cr monthly.
3x
GMV Growth
From ₹40L to ₹1.2Cr/mo in 4 months
-67%
Checkout Steps
From 12 steps to 4
+44%
UPI Success Rate
Improvement in UPI completion
The Challenge
FreshCart was stuck at ₹40L/mo GMV with a checkout flow that required 12 steps and had no UPI optimisation, causing massive drop-off on mobile where 78% of their orders originated.
Our Solution
- Reduced checkout flow from 12 steps to 4 with progressive disclosure
- Implemented UPI intent flow for instant payment without app switching
- Added one-tap checkout for returning users with saved payment methods
- Integrated Razorpay® magic checkout for guest users
- Optimised for low-bandwidth connections common in Tier 2/3 cities
Results Breakdown
3x
GMV Growth
From ₹40L to ₹1.2Cr/mo in 4 months
-67%
Checkout Steps
From 12 steps to 4
+44%
UPI Success Rate
Improvement in UPI completion
These are illustrative results based on typical client outcomes. Actual results may vary.