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FMCG
4 weeks engagement
GreenLeaf Organics
+35% UPI Success Rate
Optimised UPI payment flow with better retry logic and clearer failure messaging.
+35%
UPI Success Rate
Improvement in UPI payment completion
-58%
UPI Failures
Reduction in failed UPI transactions
+₹8L/mo
Revenue from UPI
Additional monthly UPI revenue
The Challenge
GreenLeaf Organics was seeing a 34% UPI failure rate — far above the industry average. Their UPI flow had no fallback, no retry prompts, and error messages that simply said "Payment Failed" with no guidance.
Our Solution
- Implemented a 3-step UPI retry flow with alternative app suggestions
- Added real-time UPI availability checking before showing the option
- Redesigned failure screens with clear next steps and alternative payment methods
- Implemented pending payment detection and auto-confirmation
- Added UPI VPA validation before initiating the payment request
Results Breakdown
+35%
UPI Success Rate
Improvement in UPI payment completion
-58%
UPI Failures
Reduction in failed UPI transactions
+₹8L/mo
Revenue from UPI
Additional monthly UPI revenue
These are illustrative results based on typical client outcomes. Actual results may vary.