Luxe Beauty Co
+28% Mobile Conversion
Mobile-first checkout redesign for a premium beauty brand, focusing on thumb-friendly interaction and prefill.
+28%
Mobile Conversion
Lift in mobile checkout completion
-41%
Form Completion Time
Faster payment entry on mobile
-35%
Support Tickets
Fewer payment-related support requests
The Challenge
Luxe Beauty Co had a premium product but a checkout experience that felt anything but premium. Mobile thumb-friendliness was an afterthought, with small tap targets and no keyboard optimisation for payment forms.
Our Solution
- Redesigned payment form with 48px minimum tap targets throughout
- Implemented numeric keyboard for card and OTP inputs
- Added auto-advance between form fields after completion
- Implemented card scanner for instant card detail capture on mobile
- Added haptic feedback and micro-animations for payment confirmation
Results Breakdown
+28%
Mobile Conversion
Lift in mobile checkout completion
-41%
Form Completion Time
Faster payment entry on mobile
-35%
Support Tickets
Fewer payment-related support requests
These are illustrative results based on typical client outcomes. Actual results may vary.