StyleCraft India
+42% Checkout Conversion
Redesigned the entire payment flow for a leading DTC fashion brand, resulting in a 42% lift in checkout completion rate.
+42%
Checkout Conversion
Lift in checkout completion rate
+55%
Mobile Conversion
Improvement on mobile devices
-28%
Payment Failures
Reduction in failed transactions
The Challenge
StyleCraft India was experiencing a 72% cart abandonment rate on mobile, with cryptic payment error messages causing confusion and a lack of prefill logic forcing users to re-enter card details every session.
Our Solution
- Redesigned the entire Razorpay® checkout flow with mobile-first UX principles
- Implemented contact and payment prefill from user session data
- Rewrote all error messages with clear, actionable language
- Reordered payment methods based on user behaviour analytics (UPI first)
- Added smart retry logic for failed transactions with alternative method suggestions
Results Breakdown
+42%
Checkout Conversion
Lift in checkout completion rate
+55%
Mobile Conversion
Improvement on mobile devices
-28%
Payment Failures
Reduction in failed transactions
These are illustrative results based on typical client outcomes. Actual results may vary.